Home > Blogger, Pitch > Finding Someone to Catch

Finding Someone to Catch

From the last post, we saw that having a genuine knowledge and interest in the blog you are sending your pitch to is a top priority. In conjunction, you should know what information you want to get out, but who exactly are you supposed to send your pitches to? Are they the ones you or your company personally likes? Or are they the most popular blogs? What other things do you need to consider?

Arik Hanson,  from Communication Conversations,  says to come up with a list of blogs to send your pitch to.  The best way to do this is to research your potential audience, and Hanson provides some good preliminary tips. He proposes to use Google, check blogger rankings on Technorati, find out who they write about and who writes about them, and to use other statistical research methods. If you follow his ideas, you will find yourself with a fairly concise list of well written and established blogs you want to send your pitch to. These blogs tend to be well trusted in the industry as well. Using these instructions will also give you a vast amount of information about your blogger that will help you establish a genuine relationship with them.

According to  public relations business owner Lisa Gerber’s PR/Blogger Relations Manifesto,  communicators need to share and understand the goals you and your blogger have. These tips are good to see if you and your target are compatible in starting and maintaining a prosperous relationship. She also wants practitioners to understand that the total audience is not the most important thing.  The active audience that will act upon and spread the message is.  The whole point of finding the right blogger is to have people  who see the message actually do something about it.  This means really finding information on the author.  Of course, that takes time, because not only are you examining what they do, you are examining who they are.

Categories: Blogger, Pitch
  1. October 10, 2010 at 1:15 am

    Blogger relations is an integral part of a successful blog. Relationships between bloggers can be very beneficial to both parties if approached in the right way. Research definitely takes a good amount of time, but once you are finished, the pay off will be much greater because, most likely, the audience will respond back. I do think a general interest in the other blogger that you are trying to pitch to will yield the best situation. If you are not interested in the blogger, you might ask them to pitch you why they should buy your blog in order to see their logic.

  2. October 10, 2010 at 5:21 pm

    This post strongly relates to the e-book project we did on important criteria for blogs and podcasts. Finding your niche is key to having a successful blog. You want to find people that want to read your posts on a daily/weekly basis and provide intellectual comments to help you in future posts. I completely agree with the relationship side of this. You don’t want someone to comment on just one of your posts, you want them to comment on all of your posts. This all ties in to thoroughly researching your niche audience and keeping them.

  3. October 10, 2010 at 5:34 pm

    I believe that the key part of a successful blog is creating the two way communication. One of the main purpose of a blog is to encourage comments betweent the writer and the readers. This will help build a relationship between the two. Once a relationship has formed, readers will then begin to trust the writer much more. I like and agree with the tips listed above (in your article) but building relationships is essential.

  4. October 10, 2010 at 6:31 pm

    I think you’re critical look at pitching in this post is good. You can’t just find blogs you like to pitch to. You need to find blogs that you like, but that your audience may like to. Pitching to a blog that has nothing to do with your company won’t gain you much attention. You need to be active in the community you are pitching to get the greatest outcome. I agree that having a good relationship with who you are pitching to is important because you want that person to want to help you.

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